Night At The Conan Studio

Airbnb needed a way to put the brand at the center of culture. The solution was Night At, a platform of once-in-a-lifetime stays designed to spark global buzz. Guests have slept in spaces like the Louvre, a KLM airplane, Dracula’s Castle, and even a ski lift. Each activation reinforced Airbnb as the brand that turns the world’s most unexpected places into unforgettable homes.

Travel is not just about where you stay, it is about the stories you tell after. The more surreal and memorable the stay, the more it spreads.

We brought Night At to late-night television with Night At Conan’s Studio. Fans could enter for a chance to spend the night in the rafters of Conan O’Brien’s set, promoted live on-air. The execution blended media, comedy, and cultural access in a way only Airbnb could deliver.

• Significant social chatter and press pickup in outlets like The Verge

• On-air buzz with Conan driving attention directly to Airbnb

• A cultural proof point that Airbnb could turn even a late-night set into a destination